Privacy Policy

Chief Home Group is a real estate marketing brand operated by Arthur J Roy LLC, a Florida limited liability company doing business as Chief Home Group. Real estate services are provided by Arthur "Art" Roy, a licensed Florida real estate agent (FL License SL3468338) affiliated with Keller Williams Realty Emerald Coast, 8494 Navarre Parkway, Navarre, FL 32566. This Privacy Policy explains how we collect, use, share, and protect information when you use our website, forms, and communications.

1. Information We Collect

We collect the following categories of information when you interact with us:

- Contact information you provide through forms on chiefhomegroup.com, including name, email address, phone number, and mailing address.

- Real estate context you provide voluntarily, such as your PCS report-by date, current duty station, incoming duty station, buying or selling timeline, budget range, and family size or housing needs.

- Communications — the content of messages, emails, and texts you send us, and our responses.

- Website usage information collected automatically through cookies and analytics tools (pages viewed, time on site, referring site, device and browser type, and approximate location by IP address).

- Marketing engagement information — whether you open our emails, click links, or reply to text messages.

2. How We Use Your Information

We use your information to:

- Deliver requested downloads such as the PCS Relocation Playbook and other guides.

- Provide real estate services and respond to your inquiries.

- Send email and, only with your separate opt-in consent, SMS messages related to your move — timeline check-ins, listing updates, appointment reminders, and general PCS relocation information.

- Improve our website, content, and services.

- Comply with legal, licensing, and brokerage recordkeeping obligations.

3. SMS and Text Messaging

Phone numbers collected for SMS and SMS consent information are not shared with third parties or affiliates for their marketing or promotional purposes. SMS consent is collected separately from all other consents on our forms. You must affirmatively check the SMS opt-in box to receive text messages from us; SMS consent is never a condition of purchase or of receiving any download or service.

- Message frequency varies, up to four (4) messages per month.

- Message and data rates may apply, depending on your mobile carrier and plan.

- Reply STOP to any message to opt out at any time. You will receive one confirmation message and no further texts.

- Reply HELP for help, or contact us at the email address in Section 10.

- Carriers are not liable for delayed or undelivered messages.

Full SMS program terms are at https://chiefhomegroup.com/sms-terms.

4. How We Share Your Information

We do not sell your personal information and we do not share phone numbers or SMS consent data with third parties for marketing purposes.

We share information only with:

- Service providers who help us operate our business, such as our CRM (GoHighLevel), email delivery, SMS delivery (Twilio), analytics, hosting, and scheduling. These providers are bound by contract to use your information only to provide services to us.

- Our brokerage, Keller Williams Realty Emerald Coast, and cooperating brokers, agents, lenders, inspectors, or title companies, only as needed to provide real estate services you request.

- Legal and regulatory authorities, when required by law, court order, or to comply with Florida real estate licensing obligations.

- A successor entity in the event of a merger, acquisition, or sale of assets, subject to this Privacy Policy.

5. Cookies and Tracking

We use cookies and similar technologies to operate the site, remember your preferences, and measure marketing performance. You can control cookies through your browser settings. Blocking cookies may affect some site features.

6. Data Retention

We keep your information for as long as needed to provide services you have requested, to comply with legal and brokerage recordkeeping requirements (real estate transaction records are generally retained for a minimum of five years under Florida law), and to enforce our agreements.

7. Your Rights and Choices

Depending on where you live, you may have the right to:

- Request access to the personal information we hold about you.

- Request correction of inaccurate information.

- Request deletion of your information, subject to legal recordkeeping obligations.

- Opt out of marketing email at any time using the unsubscribe link in any email.

- Opt out of SMS at any time by replying STOP.

To exercise any right, contact us at the email address in Section 10.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No online transmission or storage is ever fully secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are directed to adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with information, please contact us and we will delete it.

10. Contact Us

Arthur J Roy LLC dba Chief Home Group

8494 Navarre Parkway

Navarre, FL 32566

Email: [email protected]

Phone: 850-319-1159

11. Changes to This Policy

We may update this policy from time to time. When we do, we will change the "Last updated" date at the top. Material changes will be communicated through the website or, where required, by email.

Chief Home Group | Keller Williams Realty Emerald Coast | FL License SL3468338 | Equal Housing Opportunity